CASE STUDY
Redefine Your
Relationship With
Alcohol
Redefine Your
Relationship With Alcohol
Brand re-design, 360 marketing campaign and brand strategy for a
drinking cessation program designed to help people regain control of
their drinking.
Brand re-design, 360 marketing campaign and brand strategy for a drinking cessation program designed to help people regain control of their drinking.
STRATEGY | CONTENT/CAMPAIGN | PRODUCTION
INSPIRING DRY-CURIOSITY
INSPIRING
DRY-
CURIOSITY
INSPIRING
DRY-
CURIOSITY
INSPIRING DRY-CURIOSITY
Specializing in Addiction Medicine and Public Health. Alavida is redefining recovery
and expanding success beyond abstinence to include safer drinking.
Specializing in Addiction Medicine and Public
Health. Alavida is redefining recovery and
expanding success beyond abstinence to
include safer drinking.
Specializing in Addiction Medicine and Public
Health. Alavida is redefining recovery and
expanding success beyond abstinence to
include safer drinking.
Specializing in Addiction Medicine and Public Health. Alavida is redefining recovery and expanding success beyond abstinence to include safer drinking.
CAMPAIGN GOALS
Create a message for people re-assessing their
relationship with alcohol. And to drive increased
traffic to our site.
Create a message for people re-assessing their relationship with
alcohol. And to drive increased
traffic to our site.
ARE YOU DRY CURIOUS?
Our campaign was an
interactive quiz that let
people discover for
themselves exactly how
much they needed our
product.
ARE YOU DRY CURIOUS?
Our campaign was an
interactive quiz that let
people discover for
themselves exactly how
much they needed our
product.
ARE YOU DRY CURIOUS?
Our campaign was an interactive quiz that let people discover for themselves exactly how much they needed our product.
In the end, it was the most successful campaign the brand had ever run.
In the end, it was the most successful campaign the brand had ever run.
In the end, it was the most successful campaign the brand had ever run.
In the end, it was the most successful campaign the brand had ever run.
In the end, it was the most successful campaign the brand had ever run.
33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003
INFO@CIRCUSMAXIMUS.COM
P: (212) 256-1624
33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003
INFO@CIRCUSMAXIMUS.COM
P: (212) 256-1624
