CASE STUDY 

FREE YOUR FIRE

REAL PEOPLE.
REAL COFFEE.
REAL TASTE.

FREE YOUR FIRE

Sazerac approached Circus Maximus to drive further 
awareness and strengthen brand equity for Fireball 
Whisky through the brand’s first ever creative campaign.

La Colombe differentiates itself from mass coffee
competition with a commitment to realness at every level. 

La Colombe differentiates itself from mass coffee
competition with a commitment to realness at every level. 

Believe it or not, the Fireball brand has heretofore been unsupported by any brand, or advertising support. We were invited to help launch the first campaign for the brand 

OLV | SOCIAL | OOH

 

TV | BRANDING | BRAND NARRATIVE | CONTENT

 

FB_Logo

F-it!

FOR THE LOVE OF REAL

FOR THE LOVE OF REAL

F-it!

We concepted and produced three films for online video, over the top, and connected television. In addition to the promotional videos, we created paid social assets, an out-of-home asset versioned access billboards, truck wraps, and point of sale.

We created and produced a video, social, and OOH campaign with our partners at La Colombe. We shot on-site at their flagship store in Philladelphia with a cast featuring real employees from La Colombe.

We created and produced a video, social, and OOH campaign
with our partners at La Colombe.
We shot on-site at their flagship store in Philladelphia with
a cast featuring real employees from La Colombe.

We created and produced a video, social, and OOH campaign with our partners at La Colombe. We shot on-site at their flagship store in Philladelphia with a cast featuring real employees from La Colombe.

We concepted and produced three films for online video, over the top, and connected television. In addition to the promotional videos, we created ten paid social assets, and an out-of-home asset versioned access billboards, truck wraps, and point of sale.

FIREBALL

JUST LAUNCHED!

JUST LAUNCHED!

JUST LAUNCHED!

OBJECTIVES

Fireball Whisky is the #3 liquor in volume sales in the
United States so our objective was to develop a campaign
that supplemented an already very successful brand
through an elevated, multi-channel  creative campaign.

OBJECTIVES

Fireball Whisky is the #3 liquor in volume sales in the United States so our objective was to develop a campaign that supplemented an already very successful brand through an elevated, multi-channel  creative campaign.

Fireball_casestudy_03
FB_5
Fireball_casestudy_06
FB_4
Fireball_casestudy_08
Fireball_casestudy_10
Feelmore
Fireball_casestudy_11

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624