CASE STUDY 

Clean Skincare For
All

A competitively formulated product of clean skincare (ghost) at a
price-point that made it accessible to all (democracy.) Created the
branding, packaging, social strategy, and website.

BRANDING | PACKAGING | SOCIAL STRATEGY | WEBSITE

 

ghost-logo-white

CLEAN SKINCARE FOR
LESS

CLEAN SKINCARE FOR
LESS

CLEAN SKINCARE FOR
LESS

Ghost Democracy is a direct-to-consumer clean skincare brand that is providing
luxury clean skincare at drugstore prices.
or.

Ghost Democracy is a direct-to-consumer clean skincare brand that is providing
luxury clean skincare at drugstore prices.
or.

Ghost Democracy is a direct-to-consumer
clean skincare brand that is providing luxury
clean skincare at drugstore prices.or.

Ghost Democracy is a direct-to-consumer clean skincare brand that is providing luxury clean skincare at drugstore prices.or.

GHOST DEMOCRACY

Results

Results

2X

DOUBLING REVENUE
MONTH OVER MONTH

5X

REPEAT PURCHASE RATE
5X INDUSTRY BENCHMARK

+

INCREASE PROFITABILITY
WHILE MAINTAINING GROWTH

CAMPAIGN GOALS

Build a brand with the authority, and personality
to have a real conversation with men about ED.
Drive subscriptions through an integrated
content strategy. Create a brand platform that
can grow over the coming years.

Build a brand with the authority, and personality to have a real conversation with men about ED. Drive subscriptions through an integrated content strategy. Create a brand platform that can grow over the coming years.

GHOST DEMOCRACY

We designed a brand
that combined the cues of
modern, clean skincare
with a bit of fun.

GHOST DEMOCRACY

We designed the brand,
created the content, and
executed a content
strategy that grew with the
brand as it raised
substantial funds.

GHOST DEMOCRACY

We designed the brand, created the content, and executed a content strategy that grew with the
brand as it raised
substantial funds.

Ghost-Products-2
Ghost-Website-Mock-Up-3
Ghost-Photos-5
Ghost-OOH-Mock-Up-4
Ghost-Social-Mock-Up-7
Ghost-Group-Photo-8

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624