CASE STUDY 

Enrich Your Beard

Enrich Your Beard

A complete men’s beard care system for the modern man.

A complete men’s beard care system for the modern man.

A complete men’s beard care system for the modern man.

A complete men’s beard care system for the modern man.

BRANDING | OOH | CREATIVE

BRANDING | OOH | CONTENT

 

Enrich-Logo2

RAISE YOUR BEARD RIGHT

RAISE YOUR
BEARD RIGHT

RAISE YOUR
BEARD RIGHT

RAISE YOUR BEARD RIGHT

Enrich is a beardcare brand aimed at giving guys confidence to grow and maintain
their beard. The beard category has grown steadily, and as it has guys are looking for
a brand that can help them navigate the challenges of growing and maintaining a
beard.

Enrich is a beardcare brand aimed at giving guys confidence to grow and maintain
their beard. The beard category has grown steadily, and as it has guys are looking for
a brand that can help them navigate the challenges of growing and maintaining a
beard.

Enrich is a beardcare brand aimed at giving
guys confidence to grow and maintain their
beard. The beard category has grown steadily,
and as it has guys are looking for a brand that
can help them navigate the challenges of
growing and maintaining a
beard.

Enrich is a beardcare brand aimed at giving
guys confidence to grow and maintain their
beard. The beard category has grown steadily,
and as it has guys are looking for a brand that
can help them navigate the challenges of
growing and maintaining a
beard.

Enrich is a beardcare brand aimed at giving
guys confidence to grow and maintain their
beard. The beard category has grown steadily,
and as it has guys are looking for a brand that
can help them navigate the challenges of
growing and maintaining a
beard.

CAMPAIGN GOALS

Create a compelling content platform across
channels entertain and educate.

Build a brand with the authority, and personality to have a real conversation with men about ED. Drive subscriptions through an integrated content strategy. Create a brand platform that can grow over the coming years.

THE WORK

The key to Enrich was to
build a brand with
vulnerability, and humor
for guys struggling with
growing their beards.

ICELANDIC CHARM

We designed a brand world
that felt clean,
approachable, and inviting
along with a brand
platform: “Hállo from
Iceland” delivered by a pair
of adorable, and real
icelanders.

ICELANDIC CHARM

We designed a brand world
that felt clean,
approachable, and inviting
along with a brand
platform: “Hállo
from Iceland” delivered by a pair
of adorable, and real
icelanders.

ICELANDIC CHARM

We designed a brand
world that felt clean, approachable, and
inviting along with
a brand platform:
“Hállo from Iceland” delivered by a pair
of adorable, and
real icelanders.

ICELANDIC CHARM

We designed a brand world that felt clean, approachable, and inviting along with
a brand platform:
“Hállo from Iceland” delivered by a pair
of adorable, and
real icelanders.

Enrich-OOH-Mock-Up-2
Enrich-Print-Mock-Up-3
Enrich-Beard-Curious-4
Enrich-Social-5
Enrich-Raise-Beard-Right-6

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624