CASE STUDY
Enrich Your Beard
Enrich Your Beard
A complete men’s beard care system for the modern man.
A complete men’s beard care system for the modern man.
A complete men’s beard care system for the modern man.
A complete men’s beard care system for the modern man.
BRANDING | OOH | CREATIVE
BRANDING | OOH | CONTENT
RAISE YOUR BEARD RIGHT
RAISE YOUR
BEARD RIGHT
RAISE YOUR
BEARD RIGHT
RAISE YOUR BEARD RIGHT
Enrich is a beardcare brand aimed at giving guys confidence to grow and maintain
their beard. The beard category has grown steadily, and as it has guys are looking for
a brand that can help them navigate the challenges of growing and maintaining a
beard.
Enrich is a beardcare brand aimed at giving guys confidence to grow and maintain
their beard. The beard category has grown steadily, and as it has guys are looking for
a brand that can help them navigate the challenges of growing and maintaining a
beard.
Enrich is a beardcare brand aimed at giving
guys confidence to grow and maintain their
beard. The beard category has grown steadily,
and as it has guys are looking for a brand that
can help them navigate the challenges of
growing and maintaining a
beard.
Enrich is a beardcare brand aimed at giving
guys confidence to grow and maintain their
beard. The beard category has grown steadily,
and as it has guys are looking for a brand that
can help them navigate the challenges of
growing and maintaining a
beard.
Enrich is a beardcare brand aimed at giving
guys confidence to grow and maintain their
beard. The beard category has grown steadily,
and as it has guys are looking for a brand that
can help them navigate the challenges of
growing and maintaining a
beard.
CAMPAIGN GOALS
Create a compelling content platform across
channels entertain and educate.
Build a brand with the authority, and personality to have a real conversation with men about ED. Drive subscriptions through an integrated content strategy. Create a brand platform that can grow over the coming years.
THE WORK
The key to Enrich was to
build a brand with
vulnerability, and humor
for guys struggling with
growing their beards.
ICELANDIC CHARM
We designed a brand world
that felt clean,
approachable, and inviting
along with a brand
platform: “Hállo from
Iceland” delivered by a pair
of adorable, and real
icelanders.
ICELANDIC CHARM
We designed a brand world
that felt clean,
approachable, and inviting
along with a brand
platform: “Hállo
from Iceland” delivered by a pair
of adorable, and real
icelanders.
ICELANDIC CHARM
We designed a brand
world that felt clean, approachable, and
inviting along with
a brand platform:
“Hállo from Iceland” delivered by a pair
of adorable, and
real icelanders.
ICELANDIC CHARM
We designed a brand world that felt clean, approachable, and inviting along with
a brand platform:
“Hállo from Iceland” delivered by a pair
of adorable, and
real icelanders.
33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003
INFO@CIRCUSMAXIMUS.COM
P: (212) 256-1624
33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003
INFO@CIRCUSMAXIMUS.COM
P: (212) 256-1624
