CASE STUDY 

CASE STUDY 

CASE STUDY 

CASE STUDY 

CASE STUDY 

Launching a Better-For-You
Snacking brand

Launching a Better-For-You
Snacking brand

Launching a Better-For-You
Snacking brand

Launching a Better-For-You
Snacking brand

Launching a Better-For-You Snacking Brand

Hu was founded by a family looking to cure themselves of a host
of dietary and digestion issues. When they couldn't find the perfect
food in the market, they made their own. Circus Maximus created
their first CPG campaign to introduce their better-for-you saving
line up to the world.

Hu was founded by a family looking to cure themselves of a host
of dietary and digestion issues. When they couldn't find the perfect
food in the market, they made their own. Circus Maximus created
their first CPG campaign to introduce their better-for-you saving
line up to the world.

Hu was founded by a family looking to cure themselves of a host
of dietary and digestion issues. When they couldn't find the perfect
food in the market, they made their own. Circus Maximus created
their first CPG campaign to introduce their better-for-you saving
line up to the world.

Hu was founded by a family looking to cure themselves of a host
of dietary and digestion issues. When they couldn't find the perfect
food in the market, they made their own. Circus Maximus created
their first CPG campaign to introduce their better-for-you saving
line up to the world.

Hu was founded by a family looking to cure themselves of a host of dietary and digestion issues. When they could've find the perfect food in the market, they made their own. Circus Maximus created their first CPG campaign to introduce their better-for-you snacking line up to the world.

OOH I OLV I WEB I RADIO I CONTENT

 

OOH I OLV I WEB I RADIO I CONTENT

 

OOH I OLV I WEB I RADIO I CONTENT

 

OOH I OLV I WEB I RADIO I CONTENT

 

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CM_WEBLOGO_HU

Get Back To Human

CLEAN SKINCARE FOR
LESS

GET BACK TO HUMAN

We began with a robust brand narrative component here we identified personas,
voice and tone, building a brand platform followed by cross channel content.

Ghost Democracy is a direct-to-consumer clean skincare brand that is providing
luxury clean skincare at drugstore prices.
or.

Ghost Democracy is a direct-to-consumer
clean skincare brand that is providing luxury
clean skincare at drugstore prices.or.

We began with a robust brand narrative component where we identified personas, voice and tone, building a brand platform followed by cross channel content. 

OBJECTIVES

We built a brand campaign that articulated the Hu mission as
they evolved from a restaurant and whole foods brand into a
snacking and CPG brand with distribution nationwide. On the
heels of this campaign Hu was sold to Mondelez for a 10X
multiple. Drive awareness for a fast-growing brand, building
on a solid distribution foundation. 

We built a brand campaign that articulated the Hu mission as
they evolved from a restaurant and whole foods brand into a
snacking and CPG brand with distribution nationwide. On the
heels of this campaign Hu was sold to Mondelez for a 10X
multiple. Drive awareness for a fast-growing brand, building
on a solid distribution foundation. 

We built a brand campaign that articulated the Hu mission as they evolved from a restaurant and Whole Foods brad into a snacking and CPG brand with distribution nationwide. On the heels of this campaign, Hu was sold to Mondelez for a 10x multiple. Driving awareness for a fast-growing brand, building on a solid distribution foundation.

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33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624