CASE STUDY 

Hallo From Iceland!

Hallo From Iceland!

Skyr is an Icelandic dairy product. Icelandic Provisions was developed
in partnership with Iceland's oldest farmer-owned dairy.

Skyr is an Icelandic dairy product. Icelandic Provisions was developed
in partnership with Iceland's oldest farmer-owned dairy.

BRANDING | PACKAGING | STRATEGY | SITE

Icelandic-Logo-Dark-Blue

YOGURT’S ICELANDIC
COUSIN ‘SKYR’

YOGURT’S
ICELANDIC
COUSIN ‘SKYR’

YOGURT’S ICELANDIC
COUSIN ‘SKYR’

American consumers don’t know much about Iceland, or Skyr, so we wanted to
introduce the brand in a fun, authentic, and loveable way.

American consumers don’t know much about Iceland, or Skyr,
so we wanted to introduce the brand in a fun, authentic, and
loveable way.

American consumers don’t know much about
Iceland, or Skyr, so we wanted to introduce
the brand in a fun, authentic, and loveable way.

American consumers don’t know much about
Iceland, or Skyr, so we wanted to introduce the
brand in a fun, authentic, and loveable way.

American consumers don’t know much about Iceland, or Skyr, so we wanted to introduce the brand in a fun, authentic, and loveable way.

CAMPAIGN GOALS

Build a brand with authenticity, and personality
to introduce our slightly weird-sounding
product. Drive sales through an integrated
campaign launch. Create a brand platform that
can grow over the coming years.

Build a brand with the authority, and personality to have a real conversation with men about ED. Drive subscriptions through an integrated content strategy. Create a brand platform that can grow over the coming years.

ICELANDIC CHARM

We designed a brand world
that felt clean,
approachable, and inviting
along with a brand
platform: “Hállo from
Iceland” delivered by a pair
of adorable, and real
icelanders.

ICELANDIC CHARM

We designed a brand world
that felt clean,
approachable, and inviting
along with a brand
platform: “Hállo from
Iceland” delivered by a pair
of adorable, and real
icelanders.

ICELANDIC CHARM

We designed a brand world
that felt clean,
approachable, and inviting
along with a brand
platform: “Hállo
from Iceland” delivered by a pair
of adorable, and real
icelanders.

ICELANDIC CHARM

We designed a brand
world that felt clean, approachable, and
inviting along with
a brand platform:
“Hállo from Iceland” delivered by a pair
of adorable, and
real icelanders.

ICELANDIC CHARM

We designed a brand world that felt clean, approachable, and inviting along with
a brand platform:
“Hállo from Iceland” delivered by a pair
of adorable, and
real icelanders.

Icelandic-Provisions-Website-Mock-Up-2
Icelandic-Provisions-Bus-Stop-Mock-Up-3
Icelandic-Provisions-Social-4
Icelandic-Provisions-Images-5

We brought the Icelandic sense of humor and practicality to life across an integrated content plan.

We brought the Icelandic sense of humor and practicality to life across an integrated content plan.

We brought the Icelandic sense of humor and practicality to life across an integrated content plan.

We brought the Icelandic sense of humor and practicality to life across an integrated content plan.

We brought the Icelandic sense of humor and practicality to life across an integrated content plan.

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624