KCG CASE STUDY 

Your Beard
is Our Trade

Your Beard
is Our Trade

We helped Gillette embark on a paradigm shift away from their
core of shaving to launch a new brand entirely dedicated to beard
care, that leveraged their heritage but delivered what the modern,
beard-wearing man needs. King C. Gillette was born.

We helped Gillette embark on a paradigm shift away from their core of
shaving to launch a new brand entirely dedicated to beard care, that
leveraged their heritage but delivered what the modern, berad-
wearing man needs. King C. Guillette was born

We helped Gillette embark on a paradigm shift away from their core of shaving to launch a new brand entirely dedicated to beard care, that leveraged their heritage but delivered what the modern, berad- wearing man needs. King C. Guillette was born

BRANDING | OHH | PACKAGING | CONTENT

 

BRANDING | OOH | PACKAGING | CONTENT

 

KCG Wordmark Copper

THESE ARE THE THE TOOLS

THESE ARE THE THE TOOLS

THESE ARE THE THE TOOLS

THESE ARE THE THE TOOLS

Today, nearly 60%  of men avoid shaving, the main factor in Guillette's an $8 billion
dollar write down of their shaving business in 2019

Today, nearly 60%  of men avoid shaving, the main factor in Guillette's an $8 billion
dollar write down of their shaving business in 2019

Today, nearly 60%  of men avoid shaving, the main factor in Guillette's an
$8 billion dollar write down of their shaving business in 2019

Today, nearly 60%  of men avoid shaving, the main factor in Guillette's an $8 billion dollar write down of their shaving business in 2019

CAMPAIGN GOALS

We developed a robust organic social presence, as well as a flight of
over 100 paid social assets. We also created a digital content series
with influencer barbers that spoke to a variety of different facial hair
textures and types, making sure that every guy could resonate with
the King C. Gillette lineup.

We developed a robust organic social presence, as well as a flight of over 100 paid social assets. We also created a digital content series with influencer barbers that spoke to a variety of different facial hair textures and types, making sure that every guy could resonate with the King C. Gillette lineup. 

BrandWorldGif
OilinUseGif
TrimmerGif
BalmBrandWorldGif

CONTENT

We developed content around the
insight that while guys are growing
beards, they don't feel confident or
know how to maintain them.

CONTENT

We developed content around the
insight that while guys are growing
beards, they don't feel confident or
know how to maintain them.

CONTENT

We developed content around the
insight that while guys are growing
beards, they don't feel confident or
know how to maintain them.

iPhone_Mockup2
MockupPhoneGrid

KCG was awarded "best new
shave gel" by AskMen .

KCG was awarded "best new
shave gel" by AskMen .

KCG was awarded "best new shave gel" by AskMen.

KCG was awarded "best new shave gel" by AskMen .

KCG was awarded "best new shave gel" by skMen .

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624