CASE STUDY 

Creating a Brand with
Sustaining Power

Creating a Brand with
Sustaining Power

Creating a Brand with
Sustaining Power

Gillette was looking for a partner to help bring their sustainable
razor brand to life in a unique way. The brand boasted components
that were made with 60-85% recycled plastic plus no parabens,
sulfates, or dyes. Circus Maximus needed to create a brand that
meshed organic elements with a more modern approach to what
going “green” means to today’s consumer. So we flipped the script
to think less about “greenness” and more about kindness. And
Planet KIND was born. A new way to think about sustainable
products that are kind to your skin and the planet.

Gillette was looking for a partner to help bring their sustainable razor brand to life in a unique way. The brand boasted components that were made with 60-85% recycled plastic plus no parabens,
sulfates, or dyes. Circus Maximus needed to create a brand that meshed organic elements with a more modern approach to what going “green” means to today’s consumer. So we flipped the script
to think less about “greenness” and more about kindness. And Planet KIND was born. A new way to think about sustainable products that are kind to your skin and the planet.

PACKAGING | DISCIPLINES | SOCIAL | STRATEGY | WEBSITE

 

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KIND TO SKIN AND THE PLANET

CLEAN SKINCARE FOR
LESS

KIND TO SKIN AND THE PLANET

KIND TO SKIN AND THE PLANET

Circus Maximus created a strategy and design that allowed for a more modern
take on “green” skincare. We created all of the foundational brand elements
(from strategy to packaging), evoking a light, refreshing, sustainable brand.
We also created and produced assets for a full product launch, from website to social media assets.

Ghost Democracy is a direct-to-consumer clean skincare brand that is providing
luxury clean skincare at drugstore prices.
or.

Ghost Democracy is a direct-to-consumer
clean skincare brand that is providing luxury
clean skincare at drugstore prices.or.

Ghost Democracy is a direct-to-consumer clean skincare brand that is providing luxury clean skincare at drugstore prices.or.

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OBJECTIVES

Create packaging, website, and marketing materials
that appeal to a new wave of more conscious consumers.

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Kevin App

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624