CASE STUDY 

BUILDING A
SUICIDE PREVENTION
RESOURCE SERVICE FOR
MILITARY PERSONNEL

BUILDING A
SUICIDE PREVENTION
RESOURCE SERVICE FOR
MILITARY PERSONNEL

BUILDING A
SUICIDE PREVENTION
RESOURCE SERVICE FOR
MILITARY PERSONNEL

Stop Solider Suicide approached CM with a challenge: their platform,
while well-intentnioed wasn’t connecting with the miltary personnel
who need it most. It was more successful as a fund-raising entity.
How could we provide a suicide prevention service for those who
need it most and have a very specific set of needs and circumstances?

Stop Solider Suicide approached CM with a challenge: their platform, while well-intentnioed wasn’t connecting with the miltary personnel who need it most. It was more successful as a fund-raising entity. How could we provide a suicide prevention service for those who need it most and have a very specific set of needs and circumstances?

BRAND SRATEGY | BRANDING | SOCIAL | CONTENT

 

Roger_logo

GET WELL. LIVE FREE.

CLEAN SKINCARE FOR
LESS

GET WELL. LIVE FREE.

GET WELL.
LIVE FREE.

We created a brand strategy built around the needs and realities of military personnel.
The takeaway was that they needed a service they could call their own.
One that was optimistic and human. What we created was Roger, a first-of-its
kind mental health resource for military service members that caters to their unique needs.

Ghost Democracy is a direct-to-consumer clean skincare brand that is providing
luxury clean skincare at drugstore prices.
or.

Ghost Democracy is a direct-to-consumer
clean skincare brand that is providing luxury
clean skincare at drugstore prices.or.

We created a brand strategy built around the needs and realities of military personnel. The takeaway was that they needed a service they could call their own.
One that was optimistic and human. What we created was Roger, a first-of-its
kind mental health resource for military service members that caters to their unique needs.

We created a brand strategy built around the needs and realities of military personnel. The takeaway was that they needed a service they could call their own.
One that was optimistic and human. What we created was Roger, a first-of-its
kind mental health resource for military service members that caters to their unique needs.

ROGER

JUST LAUNCHED!

JUST LAUNCHED!

Roger_casestudy_01

OBJECTIVES

Create a new brand and mental health service provider
specifically targeted at acute-risk active and veteran
military personnel. 

Roger_casestudy_03
Roger_CaseStudy_06
Roger_casestudy_05

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624