CASE STUDY 

Shake Shack
at Your Shack

Shake Shack
at Your Shack

Shake Shack
at Your Shack

During what should’ve been their busiest season,
Shake Shack saw foot traffic go to zero and COVID-19
changed business overnight. Stock was down by 70%
and a business that’s known for hospitality and in-person
experiences needed to adapt overnight. So what do you
do if you’re a QSR burger chain that can’t have customers come
onto your kitchen? You go to theirs.

During what should’ve been their busiest season,
Shake Shack saw foot traffic go to zero and COVID-19
changed business overnight. Stock was down by 70%
and a business that’s known for hospitality and in-person
experiences needed to adapt overnight. So what do you
do if you’re a QSR burger chain that can’t have customers come
onto your kitchen? You go to theirs.

During what should’ve been their busiest season, Shake Shack saw foot traffic go to zero and COVID-19 changed business overnight. Stock was down by 70% and a business that’s known for hospitality and in-person experiences needed to adapt overnight. So what do you do if you’re a QSR burger chain that can’t have customers come onto your kitchen? You go to theirs.

CONTENT | BRAND STRATEGY | PACKAGING | ACTIVATION | E-COMM | PRODUCTION

 

CM_WEBLOGO_SHAKESHACK

AT YOUR SHACK

AT YOUR SHACK

AT YOUR SHACK

Our campaign Shake Shack ‘At Your Shack’ turned every kitchen in the country into
a shack with a revolutionary delivery kit and content hat walked customers through our
most famous recipes.

Our campaign Shake Shack ‘At Your Shack’ turned every kitchen in the country into
a shack with a revolutionary delivery kit and content hat walked customers through our
most famous recipes.

Our campaign Shake Shack ‘At Your Shack’ turned every kitchen in the country into
a shack with a revolutionary delivery kit and content hat walked customers through our
most famous recipes.

Our campaign Shake Shack ‘At Your Shack’ turned every kitchen in the country into
a shack with a revolutionary delivery kit and content hat walked customers through our most famous recipes.

Our campaign Shake Shack ‘At Your Shack’ turned every kitchen in the country into
a shack with a revolutionary delivery kit and content hat walked customers through our
most famous recipes.

SHAKE SHACK

Results

Results

12K

OVER 12K SHARES

12M

REACHED 12M CUSTOMERS ORGANICALLY

 

 

34K

 

OVER 34K ENGAGEMENTS



CAMPAIGN GOALS

We helped Shake Shack digitally transform their business driving to
delivery, centered around an innovative DIY kit with their signature
ingredients and everything Shack enthusiasts would need to recreate
the experience at home.

CAMPAIGN GOALS


We helped Shake Shack digitally transform their business driving to
delivery, centered around an innovative DIY kit with their signature ingredients and everything Shack enthusiasts would need to recreate
the experience at home.

ShakeShack_Pride

CONTENT

We created a cooking content series
featuring the Shake Shack executive chef and culinary director teaching people how to
make Shake Shack

inspired recipes in their kitchen.

GHOST DEMOCRACY

We designed the brand,
created the content, and
executed a content
strategy that grew with the
brand as it raised
substantial funds.

CONTENT

We created a cooking content series
featuring the Shake Shack executive chef and culinary director teaching people how to
make Shake Shack

inspired recipes in their kitchen.

CONTENT

We created a cooking content series
featuring the Shake Shack executive chef and culinary director teaching people how to
make Shake Shack
inspired recipes in their kitchen.

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At_Your_Shack_Pattern

 

A brand that relied on foot traffic discovered a
digital revenue channel while creating new IP.

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624