CASE STUDY
Part of Shake Shack’s corporate mission is to extend their
QSR/Hospitality beyond four walls. COVID 19-has presented
a challenge to their business, while also threatening to
cancel summer for millions of customers throughout the US.
Part of Shake Shack’s corporate mission is to extend their
QSR/Hospitality beyond four walls. COVID 19-has presented
a challenge to their business, while also threatening to
cancel summer for millions of customers throughout the US.
Part of Shake Shack’s corporate mission is to extend their QSR/Hospitality beyond four walls. COVID 19-has presented
a challenge to their business, while also threatening to cancel summer for millions of customers throughout the US.
BRANDING | OOH | PACKAGING | CONTENT
This year Shake Shack, along with their partner The Fresh Air Fund,
decided to create a brand experience that combined a revenue and
corporate responsibility to keep the magic alive form customers stuck at home
for the summer with their kids. Welcome to Shack Camp 2020, Campers!
A direct-to-consumer, and digital Shake Shack summer experience.
This year Shake Shack, along with their partner The Fresh Air Fund,
decided to create a brand experience that combined a revenue and
corporate responsibility to keep the magic alive form customers stuck at home
for the summer with their kids. Welcome to Shack Camp 2020, Campers!
A direct-to-consumer, and digital Shake Shack summer experience.
This year Shake Shack, along with their partner The Fresh Air Fund,
decided to create a brand experience that combined a revenue and
corporate responsibility to keep the magic alive form customers stuck at home
for the summer with their kids. Welcome to Shack Camp 2020, Campers!
A direct-to-consumer, and digital Shake Shack summer experience.
This year Shake Shack, along with their partner The Fresh Air Fund,
decided to create a brand experience that combined a revenue and
corporate responsibility to keep the magic alive form customers stuck at home
for the summer with their kids. Welcome to Shack Camp 2020, Campers!
A direct-to-consumer, and digital Shake Shack summer experience.
This year Shake Shack, along with their partner The Fresh Air Fund, decided to create a brand experience that combined a revenue and
corporate responsibility to keep the magic alive form customers stuck at home
for the summer with their kids. Welcome to Shack Camp 2020, Campers!
A direct-to-consumer, and digital Shake Shack summer experience.
SHAKE SHACK
Results
Results
12K
OVER 12K SHARES
12M
REACHED 12M CUSTOMERS ORGANICALLY
34K
OVER 34K ENGAGEMENTS
421K
REACHED 421K VIEWS
CONTENT
GHOST DEMOCRACY
CONTENT
CONTENT
33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003
INFO@CIRCUSMAXIMUS.COM
P: (212) 256-1624
33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003
INFO@CIRCUSMAXIMUS.COM
P: (212) 256-1624