CASE STUDY 

There's Water and
then There's SmartWater. Or as
we Branded it, H2.O.

There's Water and
then There's SmartWater. Or as we Branded it, H2.O.

There's Water and then There's SmartWater. Or as we Branded it, H2.O.

In a world that demands you to be better, hard, faster, and
stronger, Smartwater makes regular water look obsolete.
We built a campaign that leveraged the brand’s key point
of differentiation, their filtration process while using
influencers to amplify.

In a world that demands you to be better, hard, faster, and
stronger, Smartwater makes regular water look obsolete.
We built a campaign that leveraged the brand’s key point
of differentiation, their filtration process while using
influencers to amplify.

STRATEGY | CONTENT | CAMPAIGN | PRODUCTION

 

CM_WEBLOGO_SMARTWATER

SMART BECAUSE IT'S
MADE THAT WAY

CLEAN SKINCARE FOR
LESS

SMART BECAUSE IT'S
MADE THAT WAY

SMART BECAUSE IT'S MADE
THAT WAY

The most successful launch in Coca-Cola still portfolio history.
The work is being used two years later in Australia, Asia, and soon Eastern Europe.

Ghost Democracy is a direct-to-consumer clean skincare brand that is providing
luxury clean skincare at drugstore prices.
or.

Ghost Democracy is a direct-to-consumer
clean skincare brand that is providing luxury
clean skincare at drugstore prices.or.

The most successful launch in Coca-Cola still portfolio history.
The work is being used two years later in Australia, Asia, and soon Eastern Europe.

The most successful launch in Coca-Cola still portfolio history.
The work is being used two years later in Australia, Asia, and soon Eastern Europe.

SMART WATER

Results

Results

1.4M

VIDEO VIEWS IN FIRST TWO WEEKS

120%

EDITORIAL IMPRESSIONS

75%

REACHED 75% OF ALL LONDONERS

Smartwater_First_Image

 

 

OBJECTIVES

Tapping influencers, celebrities, social media,
and events like a water Sommelier, Circus Maximus
paved the way for one of Coca-Cola's most successful
product launches before rolling it out across the globe.

 

 

OBJECTIVES

Tapping influencers, celebrities, social media, and events like a water Sommelier, Circus Maximus
paved the way for one of Coca-Cola's most successful
product launches before rolling it out across the globe.

Smartwater_Fourth_Image

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624

33 IRVING PL 3RD FLOOR
NEW YORK, NY 10003

INFO@CIRCUSMAXIMUS.COM


P: (212) 256-1624